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Swipergy

Shaping the future of digitalization

Swipergy is an IT consulting company with the aim to support both the public sector and B2B companies in implementing their digitization strategy, using agile software engineering methods and DevOps practices.

Branded illustration for tech startup
Swipergy
Germany
Brand Identity
Brand Communication
B2B Services

Swipergy reached out to us because they were striving to change their brand image and reposition themselves to stand out amongst their local competitors, expand their market niche to B2B companies, and establish a strong market position. We designed a new visual identity and created a basic UI design guide for their homepage as well as social media templates to ensure consistency on their digital brand touchpoints.

An icon of a book
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Concept & Strategy

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the Strategy

Taking the brand name as a starting point, we developed a rebranding concept that would reflect the personality of the startup: “Swipergy” consists of the act of “swiping” as on touchscreens and “energy”. The combination of these terms reflects a dynamic and modern company, which should be depicted by its visual identity as well. Also, their visual identity should represent agility, flexibility, and transparency as key concepts of their approach to work.

Swipergy
Brandbook

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Website

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the Web

We redesigned the UI design of their homepage–now it gains user attention with a friendly and lightweight design. What‘s more, we created a UI design guide with all its graphic elements in order to create consistency on their main digital touchpoints.