The bird's-eye view of your properties
Intelligent AI is a global location intelligence platform that helps insurers, brokers, and commercial property owners measure and mitigate property risks in real time. Predictive algorithms, risk data, and visualizations empower users to achieve more intelligent outcomes and take action on what matters most. In 2021/2022, the company was elected UK Zurich Innovation Champion.
Intelligent AI approached us to redo their website. Their goal was to create a fresher brand in order to attract investors. Before we started with the web design, we updated their brand identity and tweaked their logo and corporate colors. We also provided an updated UI design system for their product to ensure the brand would have the same look and feel along all touchpoints.
Concept & Strategy
Intelligent AI creates digital twins of buildings through a combination of satellite data, IoT, and data analytics. This allows users to get a virtual representation of the physical building and all of the assets and spaces inside in real time. Our branding idea was to describe the product in an approachable and simple way and to look at all the data points holistically – i.e., from a bird's eye perspective.
Logo
We refined the logo of the Insurtech startup: the new logo has a twisted 'I' at the beginning, and only lowercase letters are used to give the brand a fresher look. We also merged the different elements to make the logotype shorter and more concise. The color system was harmonized, with the main colors now dark blue, red, and white.
Colors
As the primary color, we use a vibrant, vivid red, which attracts the user's attention and conveys dynamism and strength. Gray was used for body text and other, subtler elements. For headlines, we used dark blue to suggest credibility and stability. Additionally, softer color tones in yellow, orange, and green were added to the visual identity. These contrasting colors serve to provide a color coding system of property risk.
Illustration
In order to convey the idea of a 360 view of property risk, we primarily used images from a bird's eye view. We also added illustrations in the style of a street map, adding details such as cars, people, and elements related to finance. This 'smart city' look and feel was used right across the visual identity of the Insurtech startup.
Website
The first step was to renew the structure and content of the existing website. Instead of highlighting only the functional benefits, we tried to offer a more holistic approach to the brand, changing the tagline from 'delivering the digital insurer' to 'the bird's-eye view of your properties'. The look and feel throughout the whole website would be centered on the idea of a smart city. The main goal of the website was to inform users about the product and its core benefits, as well as offer an easy download of the latest whitepapers on the homepage. Since there are a whole host of product features, we decided to craft the storyline around Digital Twins, adding a separate page where all the sub-features are described in more detail. We added animations to breathe life into the content and keep the user engaged during their online journey.
UX / UI
Besides a redesign of Intelligent AI’s visual brand identity and their website, we created a basic UI design system for their engineers to use. The changes we made range from creating a new logo to increasing the usability of the platform.
"Their speed of new ideas and quality of design was most impressive."
We had an excellent working relationship, resulting in an excellent branding and website.
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