Hyper-personalize your travel experience

In the lowercase custom typography, each letter inherits the shape of a circle, fostering harmony and a seamless reading experience while imparting a geometric structure to the logotype. Reflecting the themes of enjoyment and personalization, the "g" takes on the likeness of a smile, the "d" evokes an index finger as a symbol of guidance, and the "m" embodies a personalized path. The curved shape of the “m” was used to create the ears of GuideMe's mascot, a friendly, simple, and easily recognizable bunny. This mascot serves as an isotype alongside the logotype and independently on all brand communication channels, enhancing brand recognition and generating a bond with its users.

GuideMe's color palette effectively communicates the brand's values while remaining versatile and easily recognizable. Park Green as the primary color establishes enjoyment and freshness. Mountain Lilac and Coral Pink enrich and complement the palette with a modern vibe. Bright tones as accents serve to personalize the mascot and guarantee a positive, enjoyable user experience. Additionally, the incorporation of various shades of green reinforces its role as the primary color, thereby strengthening brand recognition.

Usability and readability were crucial when choosing the font for GuideMe, particularly for its application in UI design and across various digital and commercial platforms. Epilogue, a sans serif variable font offering nine distinct weights in both upright and italic styles, was chosen for its flexibility and legibility. As a Google Font, it ensures consistency and accessibility across all brand touchpoints.

Personalization stood as the cornerstone of the branding for the travel-tech startup. This goal was translated into personalized brand shapes on the one hand and a customizable mascot on the other. Serving as the primary brand asset, the mascot offers versatility through the ability to adapt to various brand colors. Also, GuideMe's marketing team or app users can further personalize the mascot by adding clothing or accessories, transforming it into their bespoke travel guide. Inspired by the spontaneity of quickly jotting notes on a city map, brush strokes help to add highlights across GuideMe's communication. These strokes can be applied in different shapes and colors, adding a personalized touch to texts.