Improving doctor visits with AI
Patientik uses AI to improve healthcare experiences. Through intelligent solutions, the startup connects doctors and patients, helping create more time for meaningful care and increasing the understanding of medicine and health data.
To help the Austrian startup gain early traction, we developed an approachable brand identity that speaks to both doctors and patients. Combined with a bilingual website, the team around founder and radiologist Dr. Bernathova is now prepared to introduce Patientik’s AI-driven solutions to the European healthcare market.
Concept & Strategy
Patientik develops AI solutions that connect doctors and patients and improve the quality of medical consultations. Based on this value proposition, the branding concept centers on the idea of connection. This idea becomes visible through connected lines and shapes within the visual system. The different audiences are represented through color: blue for patients and lavender for doctors. A primary orange tone introduces warmth and expresses empathy, support, and care.
Logo
Patientik’s value proposition and its brand identity place people at its core. The silhouette of a person appears at the center of the startup’s isotype. This figure comes from the negative space of a continuous line, symbolizing ongoing development and progress in healthcare. The wordmark uses a warm serif typeface with a compact and stable character. The serifs of the letters “t” and “i” merge, subtly communicating connection.
Colors
Warm shades communicate care and human connection, while cooler tones reflect the technological foundation of Patientik’s AI solutions. The primary color, Vital Orange, and its lighter variations reflect the brand’s key traits: accessible, progressive, and human-centered. Lavender represents doctors, while blue represents patients. Together, these tones create a balanced palette that feels approachable and trustworthy.
Typography
Patientik uses Libre Baskerville as its primary typeface for brand recognition. In line with the brand’s personality, the serif font feels human-centered while conveying calm authority and credibility. Inter serves as the secondary typeface. It ensures clarity in UI elements and longer text passages. Its precise, modern structure aligns well with fast and intelligent AI tools.
Imagery
Patientik’s imagery reinforces the company’s mission to develop AI that supports better healthcare outcomes. The photography focuses on calm clinical environments and authentic interactions between doctors and patients. A subtle blur effect directs the viewer’s attention to the doctor, emphasizing confidence, focus, and trust.
Illustration
Patientik’s icon system uses smooth gradients in orange and lavender to create recognizable visual elements across the brand identity. These icons communicate key product benefits in a simple and clear way. Simplified UI illustrations translate Patientik’s platform features into engaging visuals, helping users understand the functionality of the product. For the website and other digital placements, we also created an animation that illustrates how Patientik bridges the gap between doctors and patients.
Website
The website presents the health tech startup through an approachable and structured visual experience. Soft pastel backgrounds create a calm atmosphere, while strong typographic contrasts guide attention through the page. Patientik’s visual identity communicates a trustworthy, human-centered brand that still reflects the technological precision of an AI-driven healthcare solution.
Communication
To support Patientik’s market launch, we developed social media assets and presentation slides. These materials were used for a talk at the European Society of Radiology Conference in Vienna in March 2026, helping the startup present its AI solution to the European healthcare community.
Related projects
