Automated testing like a real user
TestResults is a software test automation platform that allows non-technical teams in Medtech and Banking to run tests without writing code.
A brand promise that sounds “too good to be true”. TestResults tests software by navigating the screen exactly as a person would, rather than interacting with the backend code. Before the rebrand, the company struggled to communicate this "visual steering" technology; prospects found the concept hard to visualize and believe. We closed this perception gap by building a brand identity that mirrors the platform's value.
Concept & Strategy
Most branding for tech companies in the software testing space feels rigid and dense. To stand out, TestResults needed a visual identity that felt progressive and approachable without losing the sense of precision required for enterprise tools. The core storytelling revolves around two literal elements: the box and the pointer. This isn't just a metaphor; it represents the software’s logic. The box shows how the system identifies interface elements (buttons and fields), while the pointer executes the action. It is a direct visual translation of a tool that "sees" like a human.
Logo
The tech brand’s logo consists of a distinct isotype and wordmark. The isotype mimics an eye at first glance, but is actually a construction of two checkmarks forming a box around a pointer. The uppercase wordmark provides a foundation of solidity, while the lowercase "e" introduces a modern, balanced touch.
Typography
We selected Onest as the sole typeface. It is a modern sans-serif that maintains digital precision while remaining legible and friendly. Its open forms help build the "human-centric" trust necessary for brands in high-stakes sectors like Medtech and Banking.
Imagery
The "pointer and box" motif is the core of the visual language. Gradient pointer flashes in orange and green appear throughout the design system to suggest speed and accuracy. Simplified UI elements with rounded forms add product functionalities and a more technological platform look. We styled text highlights to look like physical keyboard keys, making the digital product feel more tactile.
Illustration
We developed a soft 3D isometric illustration style to turn abstract testing into something concrete, demonstrating precision, control, and simplicity. The use of blue, green, and orange colors for the illustrations adds to brand equity.
Website
TestResults’ new website balances the needs of enterprise decision-makers and daily users. We moved away from the heavy, data-crammed layouts typical of competitors in favor of a clean, straightforward, and lightweight interface. Smooth animations simplify the software testing tool’s functionality and make its value immediately visible.
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