[campaign] exclusive
Get your new brand and web ready in 6 weeks.
Claim PackageClose
GetFocus
A2R
Causaly
Rheom
Andluca

Research & Development branding projects

Although the potential for significant returns of R&D startups is high, investors often hesitate: R&D processes can be expensive and slow. That’s why they need to justify investment. Made possible with a branding that communicates success better than numbers.

$940bn. That’s only the global scientific R&D market size in 2024. As R&D is long-term, large, and heterogenous, detailed market numbers are rare, but one thing is sure:  While top tiers like OpenAI find it easy to attract investment, early and seed startups don’t see these funding levels. Longer commercialisation cycles, higher regulatory risks, and difficulty demonstrating traction are evidence that smaller companies need a strong brand that communicates their value better than numbers can do.

Research & Development startups can ease the path to better funding and support with a strong brand.

$940bn
Scientific R&D market size in 2025
$40bn
Largest deal for AI R&D in 2025 (OpenAI)
10.2%
CAGR of the global R&D market until 2029

As a R&D startup, you need to show private investors and VCs that you’re worth their money. Do so with an attractive visual identity that communicates excellence and growth on all channels.

Professional visual identity

Gain trust of investors at the very first touchpoint with logo and visuals that speak R&D excellence.

Appealing website

Get a website that gains the trust of investors with clear information structure and smooth user flows.

Explanatory video material

Explain your startup’s value proposition with a fully branded motion video, focusing on company or product.

Lasting impression

Use branded marketing material such as pitch decks to communicate with the confidence of a big player.

Our Research & Development case studies

Accelerating tech innovation and R&D

B2B SaaS
Artificial Intelligence
Research & Development

Transforming education with AI

Education / Edtech
B2B SaaS
Artificial Intelligence
Research & Development

R&D productivity for life sciences

Health tech
Research & Development
B2B SaaS
Artificial Intelligence

Materials with flow & form

Sustainability
Biotech
Research & Development

Smart glass. Now wireless

Cleantech / Energy
Sustainability
Research & Development
B2C
B2B Services

Frequently Asked Questions

What does strategic branding for R&D startups include?

Strategic branding helps to show the world what you already know: that your R&D startup is investing in tomorrow’s next big breakthroughs. Our strategic branding approach positions your brand strategically in the market, keeping in mind competition and your core values. Based on industry research, our design and marketing expertise, and your branding goals, each decision is tailored to your business. The most basic branding elements include color palette, typography, and illustrational style, with clear guidelines on their usage. This visual identity ideally is applied to all brand touchpoints: from the website, social media, marketing and sales collateral to company and product videos.

How do R&D startups benefit from strategic branding?

​Strategic branding is crucial for R&D startups looking for investment. It helps them gain the trust of investors and grow by establishing a unique market position, communicating a professional company, and facilitating strategic partnerships.

How much does branding a R&D startup cost?

When we talk about branding, we don't just mean creating a logo. Branding is an integral component of your company: your story, your personality, and the essence that expresses your vision. A lot of research and work goes into your brand, and all the components we create are fully custom-made and designed according to your needs.Typically, market prices will range between 20 to 80k according to Techcrunch. The costs of our branding for startups begins at 13k, depending on your branding goals and needs. We are happy to receive your inquiry and to provide you with a detailed quote.