Finding the right partner to craft your startup’s brand is no easy task: flashy portfolios and big-name clients are tempting, but they don’t always tell the full story. Your needs as a startup shift depending on your stage, your growth goals, and your budget. That means the criteria you use to evaluate a branding partner should shift, too. So, what are the real green flags that signal an agency will elevate your tech brand and the red flags that suggest it might be a costly mismatch? Let’s break it down.
What are the best branding agencies for tech startups in 2025?
We’ll explore the best tech branding agencies in 2025 that specialize in helping startups shape their identities, differentiate themselves in the market, and scale successfully.
Overview
Learn more about the ranking below and find the tech branding agency that meets your startup's needs.
1. The Branx
The Branx is a tech startup branding agency, specializing in branding and web design and development for startups across sectors like SaaS, AI, Fintech, and Health tech. They have worked with more than 110 startup clients worldwide, focusing on the US, UK, and European markets, and apply a strategic approach to branding.
Location: Cádiz, Spain
Team size: 10
Services: Tech Branding, Visual & Verbal Identity, Motion & Illustrations, Web Design & Development, Brand Strategy, Naming, Rebranding
Min. project size: 10,000 USD
Review transparency: Great reputation on third-party platforms, with 28 reviews on Clutch (4.9/5 rating) and a 4.8/5 rating on G2.
Notable clients: GetFocus, Diamo, Causaly, Enlitia, Easor, Vidext
Why The Branx?
If you’re a tech startup looking to launch or rebrand, The Branx can be a great fit. Clients highlight the team’s ability to translate complex concepts into clear brand visuals and the organized, collaborative project management, essential to keep startup projects up and going. Also, as one of the best branding agencies for startups, The Branx is praised for “competitive pricing and good value for cost”, often working within early-stage budgets. As most of their projects combine branding and website design and development, they ensure consistency for a perfect launch.
2. Clay Global
Clay offers comprehensive branding services. Their main focus lies on UX/UI design and development. They have collaborated with US industry giants such as Slack and Google.
Location: San Francisco
Team size: 78
Services: Product & Brand Strategy, UI/UX Design, Branding, Marketing Websites, Consumer & Enterprise Software, User Testing, Art Direction for Photo & Video, Mobile App Development, Frontend & Backend Development
Min. project size: 50,000 USD
Review transparency: 4.8/5 on Clutch (31 reviews), 1 review on G2
Notable clients: Slack, Google, Meta, Snapchat, Stripe, Cisco
Why Clay?
Clay Global is a good choice if your tech company requires a comprehensive, high-quality digital presence, especially if you need development services in addition to branding. Clay's approach involves detailed research, multiple design iterations, and comprehensive testing. However, you need the budget to support it. For startups with simpler needs or smaller-scale projects, Clay's extensive services and processes might be more than necessary, leading to inefficiencies and higher costs.
3. Further (Design Studio)
Further was previously DesignStudio, a branding and design agency. As they argue that design alone isn’t enough to stand out anymore, they wanted to take it “further”, now applying a more strategy-focused approach to branding. Also, they are now combining the expertise of two teams: the creative studio Analog and Pixel Artworks.
Location: London, New York, Dubai
Team size: 51-200 (LI)
Services: Branding, Marketing Campaigns, Brand Experience, Video & Motion Graphics,
Min. project size: no pricing information available
Review transparency: recently rebranded and renamed, they still rely on reviews of DesignStudio
Notable clients: Nike, Eurostar, Airbnb, AppleTV, Royal Ballet & Opera
Why Further?
With their strong branding expertise of DesignStudio, Further has a long history of remarkable clients. They are behind some of the most remarkable brands, which can help with investor confidence. They could be a good match if you’re looking for a cohesive and holistic brand identity backed by strategy. However, they are typically placed on the more costly end of the pricing spectrum and are not fully centered on tech startups. Also, with two different creative studios combining their expertise, you could expect potentially longer turnaround times.
4. Brightscout
Brightscout is a B2B agency, focusing on brand design and app development for tech companies. Besides this, they offer strategic branding, animation, and CMS implementation. They collaborate with clients through tools like Slack, Zoom, and Notion. They are principally addressing US-based companies.
Location: Austin, US
Team size: 51-200 (LinkedIn)
Services: Branding, Web Development, App Development
Min. project size: 25,000 USD
Online reviews: 18 Clutch reviews (rating 4.9/5), 9 G2 reviews (4.4 /5)
Notable clients: Scorecard, Mistral, ATA
Why Brightscout?
Brightscout has a history of collaborating with emerging tech companies, including AI, cybersecurity, and SaaS startups. They provide end-to-end services, including branding, web and app development, UI/UX design, and animation. However, in their projects, video material is missing; as a startup you might need a launch video or a product explainer video. Next to small businesses, they are also working with enterprises and midmarket businesses, which is reflected in their pricing, which is above the typical startup budget.
5. Koto
Koto builds brands and digital experiences. They focus on creating impactful digital brand identities, backed by a strategic approach to visuals and verbal identity.
Location: London, Los Angeles, New York, Berlin, Sydney
Team size: 51-200
Services: Branding, Brand Strategy, Visual & Verbal Identity, Motion Graphics
Min. project size: no information available
Review transparency: low, lacking verified client reviews
Notable clients: Airbnb, Google, CocaCola, Nike
Why Koto?
Koto is known for creating holistic, modern brand identities, preparing brands with a fully scalable, high-quality system. They’ve got studios in multiple cities, giving them the ability to adapt your brand globally. However, Koto may not be the most budget-friendly option for you. Although their is no pricing information available, their client history signals a premium pricing. If your startup is pre-seed or seed with a tight runway, you may find them too costly.
6. RNO1
RNO1 is a global branding and digital growth agency headquartered in San Francisco, with additional offices in Seattle and Vancouver. Founded in 2010, the agency specializes in creating "Radical Digital Experiences" for modern brands, focusing on startups, VC-backed companies, and enterprises across various sectors.
Location: San Francisco, US
Team size: 11-50 (LI), 5 on website
Services: Brand Strategy & Content, Brand Identity, UX/UI Design, Web & App Development, No-code Websites, SEO, Social Media, Marketing, Partnerships,
Min. project size: 25,000 USD
Review transparency: 6 reviews on Clutch (rating 4.8/5)
Notable clients: Reach Talent, ResiQuant, TakeUp, Amount, Interos
Why RNO1?
RNO1 offers a flexible-agency model with two different approaches: a monthly design-focused subscription and a marketing-focused service model. For startups looking for one provider rolling out various services, they could be a good fit. However, although RNO1 was founded already back in 2010, client reviews are sparse, with some cuts in rating for quality, cost, and willingness to refer.
7. Vidico
Vidico marks itself as a go-to video and content agency for tech and consumer brands. Their approach to video production is rooted in strategy, focusing on motion graphics, illustration, and marketing design assets. They work with existing brand guidelines to produce on-brand videos.
Location: Fitzroy, Australia
Team size: 11-50 (LI)
Services: Animation & Illustration, Marketing Material Design, Live-Action & Filming, Social Content
Min. project size: 5,000 USD
Review transparency: high, 53 reviews on Clutch (rating 4.9/5)
Notable clients: TikTok, Spotify, Square, Sony
Why Vidico?
If you’re a tech startup looking for high-quality video content to enhance brand visibility and you’ve got the budget to support it, Vidico can be your go-to choice. Their video expertise can significantly boost your marketing efforts. However, if your tech startup needs comprehensive traditional branding services, such as visual and verbal identity, web design & development, you might consider exploring other agencies.
8. Phable
Phable is a branding and content agency for technology companies. They don’t limit themselves to startups; they “cater businesses of all sizes”. For “big brands”, they offer a subscription model called “Creative as a service” with a comprehensive service offering. They promise speed, expertise, scalability, and cost efficiency.
Location: London, UK
Team size: 8
Services: Branding, Content Creation, Marketing & Advertising, Web Development & UX/UI Design, Social Media Management
Min. project size: pricing information missing
Review transparency: missing reviews
Notable clients: Quantal, Substack, Oracle, Bubbly
Why Phable?
Founded by tech entrepreneurs, Phable brings a strong focus on the tech sector. As they not only design, but also create content, they could be a good fit for those looking for additional marketing support. However, although they’ve been around for six years now, they currently have no client reviews on Clutch or similar platforms. This absence of verified reviews makes it challenging to determine client satisfaction. A startup considering Phable may need to rely on case studies and consultations for reassurance. Although they highlight collaboration with companies like Cisco or Microsoft, the capacity they served those companies is unclear due to a lack of transparency on the website.
9. Mucho
Mucho is a boutique yet global design agency that serves a wide range of industries, with tech startups being one of their client segments. They offer a strategic approach to design and branding, ensuring that the brand story is reflected in the visuals.
Location: Barcelona, Spain & San Francisco, US
Team size: 35+
Services: Brand Audit, Branding, Market Research & Consumer Intelligence, Visual & Verbal Identity, Naming, Motion & Video, Content Strategy, Brand Activation
Min. project size: 50,000 USD
Review transparency: lacking verified online reviews
Notable clients: Visa, Movistar+, Four Seasons, Grand Hotel Central, Analog
Why Mucho?
Mucho has a high client return rate of 72%, indicative of client satisfaction. They have worked with prominent companies such as Visa and Movistar+. That being said, startups researching Mucho won’t find many verified testimonials; they rely more on reputation and word-of-mouth. Also, as Mucho serves a wide range of industries and client types, this broad experience can bring fresh angles to a tech startup’s brand. However, they don’t specialize in the tech domain. Also, their higher pricing might be limiting to a startup’s budget. They don’t provide web design & development, often crucial for a successful launch.
10. Pentagram
Pentagram is a multidisciplinary design consultancy known for serving tech, arts, corporate, and nonprofit sectors. Due to their broad potential client base, they also offer a wide range of services, embracing a full brand experience.
Location: London, New York, Austin, Berlin
Team size: 24
Services: Design, Strategy, Advertising, Branding, Packaging, Exhibitions, Interiors, Editorial, Signage, Digital, Products
Min. project size: lacking transparency, but typically hired by well-funded ventures
Review transparency: reputation built on industry recognition
Notable clients: Mastercard, Warner Bros., United Airlines, The Wall Street Journal
Why Pentagram?
The work of Pentagram’s experienced design team can extend into signage, print collateral, app interfaces, etc., any medium the brand touches. However, they do not necessarily focus on the immediate launch needs of tech startups, such as naming or website design & development. A venture-backed startup can certainly hire Pentagram for world-class design, but the agency doesn’t cater specifically to the startup ecosystem or tech domain trends. Also, they might not fit the tight budget of bootstrapped startups.
Choosing the right branding agency can define your startup’s trajectory. Whether you’re building your first identity or scaling globally, the best tech branding agencies in 2025 share one trait: a strategic approach, transparency, and clarity on pricing and reviews. At The Branx, we specialize in helping startups build brands that investors trust and users remember.
Explore our branding and web services for startups or book a call to see how we can support your next growth stage.
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