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Artificial Intelligence branding projects

AI is moving faster than ever—an AI brand needs to portray a professional business with a flexible yet long-lasting solution that conveys real value. Strategic branding helps to build trust among users, activate them, and to attract investment.

In Q1 of 2025, AI startups claimed 57.9% of global VC funding, with more than 61% going into late-stage deals. Independent of the region, the AI market is keeping its exploding momentum. AI startups in Europe saw ~55% year-on-year investment growth in Q1 2025. Notable: the fund-raising focus is shifting. Investors increasingly target AI startups with clear vertical focus (health-tech, industrial AI, edge AI) rather than generic “horizontal” AI plays.

Artificial Intelligence startups need a strong brand identity to attract funding and users.

57.9%
Global VC funding for AI startups.
370+
AI unicorns worldwide in 2025.
29.5%
CAGR of the AI market by 2032.

Because late-stage and mega-rounds dominate, early-stage founders need to show strong differentiation and path to scale. Also, the bar is being raised. It's not enough to simply say “AI” in your pitch: you’ll need real product traction, vertical focus and scalable model along with a powerful brandidentity that undermines this.

Strong visual identity

Attract interests with a strong visual identity that helps your AI startup reach short- and long-term branding goals.

Unique website experience

Create a professional website with branded storytelling to gain traction and convert users into loyal subscribers.

Enhanced understanding

Leave behind the black-box problem, explain your AI solution, and gain trust in order to grow your business.

Clear messaging

Communicate features and benefits of your AI solution with easy-to-understand motion videos and graphics.

Our Artificial Intelligence case studies

Enlightening the future

Cleantech / Energy
B2B SaaS
Artificial Intelligence
Sustainability

Humanless cloud optimization

Cloud Computing
Artificial Intelligence
B2B SaaS

Better, faster investment decisions

Artificial Intelligence
Fintech / Insurtech
B2B SaaS

Bringing clarity to energy data

Cleantech / Energy
Artificial Intelligence
Sustainability

Enabling enterprise AI

Artificial Intelligence
B2B SaaS
Cloud Computing

Accelerate construction permits with AI

Artificial Intelligence
Proptech
Legal tech
B2B SaaS

Frequently Asked Questions

What does branding for AI startups include?

Branding is more than just a logo; the most basic elements of the visual identity include color palette, typography, and illustrational style, with clear guidelines on their usage. This visual identity ideally is applied to all brand touchpoints: from the website, social media, marketing and sales collateral to company and product videos that communicate the benefits of the tech solution in a way that every user can easily understand. Depending on the industry you are in, you might also need a branded UI design system to ensure a smooth user experience and brand recognition on all touch points.

Why is branding important for AI startups?

With 7,522 AI startups in North America and 3,569 in Europe*, you want to make sure to be distinct, not only on a tech level. 10% of companies* across all industries are implementing AI in product or service development, meaning that there is room for your AI startup to grow. However, you need to communicate the value and longevity of your solution. Whether your AI startup is focused on a specific industry or you are working on a cross-industry solution, strategic branding makes sure that your brand perfectly harmonizes with your brand personality and reaches your target audience.

*Source: Statista, Content Detector

How much does branding an AI startup startup cost?

When we talk about branding, we don't just mean creating a logo. Branding is an integral component of your company: your story, your personality, and the essence that expresses your vision. A lot of research and work goes into your brand, and all the components we create are fully custom-made and designed according to your needs.

Typically, market prices will range between 20 to 80k according to Techcrunch. The cost of our branding for startups begins at 17.5k, depending on your branding goals and needs. We are happy to receive your inquiry and to provide you with a detailed quote.