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Communication for tech startups

Powerful and engaging communication tells your story and connects your tech startup with your audience. By finding the right words and the most efficient strategy, we ensure your written material supports your brand.

Brand Messaging & Verbal Strategy

Aligning verbal and visual identity is at the heart of our brand messaging. To get your value proposition across clearly and help position your tech startup in the market, we elaborate a strategic messaging framework.

  • Competitor analysis
  • Strategic positioning
  • Tone of voice
  • Mission, vision, purpose
  • Brand messaging framework

Branded Copywriting

Tailored texts resonate with your audience across platforms and effectively communicate your tech startup's value. We translate your technical jargon into concise user-friendly language, adding explainability to your products.

  • Landing page copy
  • Website copy
  • Slogans
  • Storytelling
  • Product copywriting
  • UX writing

Strategic Brand Communication

Strategic communication across different touchpoints transmits your value to stakeholders and raises brand awareness. With the overall brand strategy as starting point, we create copy for distinct channels but with cohesive messaging.

  • Marketing Plan
  • Launch Campaigns
  • Social Media Campaigns
  • Sales presentations
  • Branded Pitch Decks

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Frequently Asked Questions

Why is aligning verbal and visual identity important for startups?

Verbal and visual identity go hand in hand. Although visuals catch users' attention in the blink of an eye, words are the secret ingredient that converts them into clients or causes them to bounce. This is why it is important to elaborate on a comprehensive, strategic approach to branding that covers visual as well as written elements. Also, slogans often form part of key brand visuals, making them an integral part of your brand messaging. During the whole branding process, we ensure that your goals and brand personality are reflected in each asset. Especially for tech startups, a sophisticated, well-aligned verbal and visual identity is essential to communicate their value. 

In which languages do you realize brand communication projects?

Our multidisciplinary and international team uses English as a lingua franca, but we are native speakers of Spanish and German as well. Due to the location of our tech startup clients and their target audience— the majority is situated in the USA, Canada or in the UK—, we realize most projects in English. It is the number one tech language, understood and used by the vast majority of tech companies worldwide, as complex tech products and processes can be explained in an easily understandable way. 

"Great teamwork and great listeners."

Sean Griffin

Pratus CEO

"The quality of the work and flexibility of the team were extremely impressive."

Red Giuliano

Zero-True CEO

"They were the only ones that really got our startup needs."

Raja Singh

Revolear CEO & Founder

"The diversity of their expertise is impressive."

Matt Maguire

HRBench CRO

"They showed very strong technical knowledge."

José Cabaço

Enlitia Marketing

"They took our business goals as serious constraints that they designed around."

Aaron Szymanski

Augmenta Head of Product

"Fantastic work from the whole The Branx team!"

Alastair Bulger

Sikoia CCO & Co-Founder