Share economy meets Traveling

JOINMYTRIP

The startup Travelsation is a shared-economy platform where people can join other people's trips, or, on the other hand, where travelers could make money by becoming a trip leader.

Travelsation came to us and told us about their idea to merge their brand with the recently acquired travel blog JoinMyTrip, that already had active members and a more compelling brand name. They asked us to help them with their rebranding and to mold their JMT brand from the ground up to become the ultimate leader in the shared-economy group tour segment.
BRAND IDENTITY
Democratization of the travel industry
Targeted at millennials, we defined unique brand values for JoinMyTrip that would differentiate it from their competitors - but beforehand we put some effort into a deep-dive competitor analysis.
typo and logo-The Branx
To enforce the brand values, we used vibrant colors and
contemporary fonts. As each trip is different, we created a dynamic logo with a changing logo shape. The logo shape represents the different trip itineraries and therefore the shape is always a five-sided figure representing the five senses you experience during a trip.
JoinMyTrip Logo-The Branx
WORKSHOP
Collaboration is the key to success
Together with the JMT team, we held a workshop where the team had to dye their fingers and place their hands over the logo. The marks from the fingertips were connected with lines and therefore every team member also had their unique JMT logo.
UX & WEBSITE
The journey of digital transformation
Transforming the JoinMyTrip travel platform into a unique user experience with a mobile-first approach, we created an aesthetic, user-centric and easy-to-use product.
UX & WEBSITE
The journey of digital transformation
Transforming the JoinMyTrip travel platform to unique user experience with a mobile-first approach, we created an aesthetic, user-centric and easy-to-use product.
We previously performed user journey analysis and put into practice our learnings to minimize drop-off in crucial process stages. In order to increase brand awareness, we created a branded and personalized call-to-action, according to the trip leader's name, e.g. "Join Anna's trip". To become a more relevant and alive community, more images from travelers were included so that the user interface would more look like a social media platform.
COMMUNICATION
Sky-rocketing the travelers
In conjunction with the JMT marketing team, an integrated full-blast brand communication strategy was carried out on different channels and with different formats, along with the different stages of the user journey.
COMMUNICATION
Instagram feed
Maximum branding and standing-out amongst competitors was achieved via a branded Instagram feed. The full image grid with bright and dynamic colors aim to impress every Instagram profile page visitor and describe the new era of JoinMyTrip.
COMMUNICATION
Micro-Interactions
Straightforward, attractive Insta stickers are used for stories that pop. The clean lines and clear visual messages are a perfect representation of their streamlined approach to travel. Easy to use for the social media team in their company stories, but also for the users.
communication
Motion graphics & Brand video
With delightful animated illustrations, showcasing the brand values, users will be informed about the brand transition and the company values.
We continue working closely with the team of JMT and we are very proud to share this journey with them.
CLIENT
JoinMyTrip, Germany
sector
Travel, Share-economy
discipline
Brand Identity, UX & Communication