Democratization of travel
Targeted at millennials, we defined the brand values for JoinMyTrip that would differentiate it from their competitors - but beforehand we put some effort into a deep-dive market analysis. To enforce the brand values, we used vibrant colors and contemporary fonts. As each trip is different, we created a dynamic logo with a changing logo shape. The logo shape represents the different trip itineraries. It is also a five-sided figure representing the five senses you experience during a trip.