Fintech / Insurtech branding projects

Branding is more than just a logo; the most basic elements of the visual identity include color palette, typography, and illustrational style, with clear guidelines on their usage. This visual identity ideally is applied to all brand touchpoints: from the website, social media, marketing and sales collateral to company and product videos that communicate the benefits of the tech solution in a way that every user can easily understand. To reach brand consistency, it should also be reflected in the UI design system.

Taking for granted that money talk is not an easy thing, Fintech startups need to communicate their solution in the way they deserve. Since 2017, the Fintech market has more than doubled its size, with an annual CAGR of 16.8%*. Strategic branding with a visual identity that fully reflects the brand personality and explains tech product in an easily to understand way helps attracting investment, gaining traction, and increasing customer retention rate. Also, a well-established brand often allows a startup to charge premium prices for its products or services, consequently increasing its profit.  All this is crucial, as investors are looking to see the profitability of a Fintech startup.

*Sources: Deloitte, Crunchbase

When we talk about branding, we don't just mean creating a logo. Branding is an integral component of your company: your story, your personality, and the essence that expresses your vision. A lot of research and work goes into your brand, and all the components we create are fully custom-made and designed according to your needs.

Typically, market prices will range between 20 to 80k according to Techcrunch. The cost of our branding for startups begins at 12k, depending on your branding goals and needs. We are happy to receive your inquiry and to provide you with a detailed quote.