From traditional sectors like sports, travel tech, and fintech to AI agents for everyday users. B2C is evolving rapidly and startups need to keep up with the rhythm. Especially AI-driven consumer products attract, with around 40% of new seed-stage capital being invested in B2C verticals. Consumer-focused tech startups account for roughly 30β35% of total funding rounds globally.
Customer Acquisition Cost (CAC) is relatively low in many segments (US $68 in e-commerce), but lifetime value and retention remain crucial. A strong brand identity can be the game-changer for acquisition and retention.
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