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B2C branding projects

B2C startups must create a "wow effect" with their branding while clearly conveying their value proposition. Their branding plays a crucial role in the customer journey, driving immediate sales and captivating their target audience's emotions.

From traditional sectors like sports, travel tech, and fintech to AI agents for everyday users. B2C is evolving rapidly and startups need to keep up with the rhythm. Especially AI-driven consumer products attract, with around 40% of new seed-stage capital being invested in B2C verticals. Consumer-focused tech startups account for roughly 30–35% of total funding rounds globally.

B2C startups need a strong brand identity to attract users and create an engaging experience.

$8.6T
Expected B2C market size by 2026.
85.6M
Users of B2C apps in the US.
9%
CAGR of the B2C market annually until 2028.

Customer Acquisition Cost (CAC) is relatively low in many segments (US $68 in e-commerce), but lifetime value and retention remain crucial. A strong brand identity can be the game-changer for acquisition and retention.

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Impactful visual identity

Let users spread the word of mouth with an unique B2C branding that speaks to their emotions.

Competitive website

Make a stand with a branded B2C website, creating trust amongst users and investors.

Branded UI

Increase the usability of your B2C solution and enhance brand recognition with smooth, branded UI design.

Compelling product videos

Convert interests into users with product videos that explain the functionality of your B2C solution effectively.

Our B2C case studies

Powering hoteliers to play big with ease

Marketing Tech
Travel / Leisure
B2B SaaS
B2C

Python, turbocharged

Deep tech
B2C

Building a habit of meditation

Health tech
Mobile / App
Travel / Leisure
B2C

Discover the world's hidden gems

Travel / Leisure
B2C
Mobile / App

Hyper-personalize your travel experience

Travel / Leisure
B2C

Smart glass. Now wireless

Cleantech / Energy
Sustainability
Research & Development
B2C
B2B Services

Frequently Asked Questions

What does branding for B2C startups include?

Branding for B2C tech companies is more than just a logo; taking your brand values and personality as a starting point, branding is a comprehensive process that involves defining Β elements like colors, typography, and illustrational style, with clear guidelines on their usage. It also includes a user-friendly and visually appealing website or application that embodies the brand’s identity and provides a seamless user experience.

Why is branding important for B2C startups?

Branding for B2C startups helps fostering strong relationships with customers through generating positive sentiment, ideally converting them into brand ambassadors who spread positive word-of-mouth. With the B2C market on an upwards trend the 5th quarter in a row, consumer brands are fighting for users attention. A perfectly aligned visual and verbal identity, reflected on all brand touch points, can be key to instil trust on the one hand, and to make consumers fall in love with the brand, on the other.

How much does branding a B2C startup cost?

When we talk about branding, we don't just mean creating a logo. Branding is an integral component of your company: your story, your personality, and the essence that expresses your vision. A lot of research and work goes into your brand, and all the components we create are fully custom-made and designed according to your needs.Typically, market prices will range between 20 to 80k according to Techcrunch. The costs of our branding for B2C tech companies begins at 17.5k, depending on your branding goals and needs. We are happy to receive your inquiry and to provide you with a detailed quote.