Brand elements
A graphic system was developed to convey the values of their brand personality: friendliness, simplicity, transparency, and fun. We were using different patterns and shapes that would make the brand dynamic. However, a large portion of the color system is held in white so the brand doesn't get not too overloaded and the brand elements will flesh out.
For the claim, we wanted to create something unique, eyecatching, and on-brand, so we developed a system where the A gets substituted by the top point of the star. Since the A is the most common letter in most languages, this style can be adjusted to any language.