A graphic system was developed to convey the values of their brand personality: friendliness, simplicity, transparency, and fun. We used diverse patterns and shapes to dynamize the brand. Large swathes of the color system remain white so that the brand doesn't become overwhelmed. For the claim, we wanted to create something unique, eye-catching, and on-brand, so we developed a system where the 'A' gets substituted by the top point of the star. Since the 'A' is the most common letter in most languages, this style can be adjusted to any language.