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Get your new brand and web ready in 6 weeks.

Welcome to Justice Valley

Rightstars makes justice available to everybody. They are a LegalTech company that aims to connect consumers, businesses, and lawyers so that they can collaborate and share legal information and claims.

Branded illustration for tech startup
Brand Identity
UX/UI Design
Motion & Illustrations
Legal / Legaltech

Rightstars is a marketplace and social platform that aims to close the justice gap. The platform is B2B/B2C and connects consumers, businesses, and lawyers. They approached us to help them establish their brand identity. They were clear from the outset that they didn't want that old-fashioned, legal company look, and instead wanted to have something with more personality that would set them apart from traditional law firms.

Concept & Strategy

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the Strategy

To launch the new identity for Rightstars and position the company internationally within the LegalTech industry, we conducted research and compared Rightstars against other global players. During our creative exploration, we identified different key elements and created an identity, personality, and voice. Out of three branding proposals, we developed the concept of the Justice Valley, a place where people seek justice when they’ve been wronged. Visiting the platform of Rightstars is like going back to the wild west, in the days when the sheriff was in charge of ensuring law and order.


UI style guide of Rightstars.
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It is always an ambitious task to work on the interface design of a product that is completely new. As their platform is the most important touchpoint, we created a UI design system that is versatile, allowing for different scenarios and growth. For the landing page, we created an illustration of a valley where justice can be found. We developed an illustration system where our client can create their own icons by adjusting backgrounds and shapes to ensure future consistency. Different components such as buttons, iconography, notifications, calendars, etc. were created. We made sure that the design system is easy to use for their UX designers.