From traditional sectors like sports, travel tech, and fintech to cutting-edge B2C tech companies offering subscription or on-demand AI and cloud solutionsโbranding is crucial for B2C startups to attract users. In Q1 of 2024, the B2C market achieved a CAGR of 6.3%, marking its best quarterly performance since Q1 2022. By 2026, the global B2C market size is projected to reach $8.6 trillion.
The expanding B2C market means increased competition and makes delivering high-quality solutions a must, including everything from design and functionality to the way it is marketed and sold: B2C websites and apps that generate positive customers sentiment are key to boost sales.