Startups dedicated to blockchain infrastructure are leading in funding for 2024, with investments totaling $2.4 billion in the first quarter alone, marking a 40.3% increase from the previous quarter. Despite this growth, Crypto, Web3 startups, and companies developing underlying technologies encounter significant challenges: attracting skilled talent familiar with the industry and gaining user trust. These hurdles are exacerbated by the complexity and lack of transparency in blockchain solutions.
The spike in funding in the Blockchain, Crypto, and Web3 market means a rising number of startups and increased competition. Strategic branding helps position your startup and makes it stand out while instilling trust in your high-tech solution.