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AstrumU success story: Simplifying complex technology (Video)

Find out how our rebranding exercise for the tech company AstrumU helped them to clarify their messaging.

3 min read

While the team of The Branx helped us refine and simplify our messaging as part of the scope of work, they also gave us the tools to simplify on our own through our future marketing efforts. (Kara Rodriguez, Marketing Manager at AstrumU)

Rebranding for tech companies is always an exhaustive exercise, with several variables that need to be adjusted: from strategic positioning to brand design and messaging strategy to website. In this video, Kara Rodriguez, Marketing Manager at AstrumU, talks about how The Branx assisted them in refining and simplifying their messaging and how our collaboration has impacted and will continue to impact their business. 

Check out the complete rebranding & website project for the HR & AI company. 

About the author

Tamara Hofer
Copywriter & Marketing Assistant

Tamara is our multi-lingual expert in copywriting and storytelling. She also helps with all digital marketing efforts.

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