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Tamara Hofer

Content & marketing

The em-dash debate keeps Tamara up at night. Sharp, precise, and obsessed with language, our copywriter and marketer makes sure every word earns its place.

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Startup News
May 28, 2026

How long should startup branding take? The case for four weeks

Startup branding agencies in 2026 deliver full brand systems in four weeks. Here's what's included, who it works for, and why two weeks falls short.
Branding
May 20, 2026

Tech logos 2026: How Spotify messed it up

App broken? Or phone glitching? That was not the reaction Spotify was hoping for.
Web
May 12, 2026

How to create a top tech website in 2026: Make your redesign a success

Learn what makes a great tech website redesign in 2026. Best practices from the AI & SaaS sector.
Branding
Apr 24, 2026

Brand due diligence for AI startups: What investors actually check before a Series A

Learn about the part of the diligence process nobody puts on the checklist: your brand. What it signals, where it breaks, and how to build one that creates trust.
AI Brand Lab
Apr 15, 2026

Q1’s VC funding record and where AI & SaaS are heading in 2026

Why Q1 broke every record on the books, how AI & SaaS companies can gain momentum in 2026, and more tech startup news.
AI Brand Lab
Mar 24, 2026

The intelligence race: 3 AI company types defining the 2026 market

Discover the 3 AI business models shaping the 2026 market. Also, learn how the 'intelligence race' is creating a massive value gap.
Startup News
Feb 25, 2026

Latest tech rebrands: 4 brands nailed it, 1 fails to impress in 2026

Find out which 4 SaaS tech startups absolutely nailed their rebranding recently and which Fortune 500 company failed to do so.
Startup News
Feb 12, 2026

Startups are moving fast: 4 efficiency killers slowing your business down

The 4 efficiency killers you wouldn't have thought of: branding, internal miscommunication, operational streamlining, your website.
Startup News
Jan 28, 2026

2026 tech outlook: Where investors look and what founders can expect

The 2026 tech outlook for founders: where capital flows, why AI-native startups win, and how Europe’s startup ecosystem is changing.