Team

Tamara Hofer
Content & Marketing
The em-dash debate keeps Tamara up at night. Sharp, precise, and obsessed with language, our copywriter and marketer makes sure every word earns its place.
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Latest posts
9 of 83 posts
From logo changes to full redesign: Popular tech rebrands of 2026
A brand competitors can’t copy: The case of Aviator
Red flags when hiring a branding agency: A checklist for startup founders and marketers
A full brand system for Series A: The case of Featherless
How much does startup branding cost in 2026? A realistic pricing guide
Tech startup investment in H1 2026: The news behind the record numbers
Human-centered branding vs AI: Have we reached the turning point?
The AI trap: The best European AI alternatives
The best AI brands of 2026: Trends, lessons, and our top picks