Tamara Hofer

Why do startups need a verbal identity and why is it important for the overall brand experience? In this guide, we put the puzzle together.

Learn how to build an Explorer brand for your tech startup. Complete guide with strategy frameworks, real examples, and actionable steps for startup branding success.

In this article, founders learn how to build a powerful hero brand. Discover characteristics, examples, and strategies for standing out in competitive tech markets.

Learn how to quickly and strategically rebrand your startup. Cover the 5 essential steps for an effective brand launch.

Discover 5 advanced tips to design a high-performing startup website in 2025. From scalable layouts to human-centric communication, this guide is built for companies looking to grow online.

Learn how to solve the problem with "problem-solving" and why the "why" behind your startup can be decisive for success or failure.

Discover key insights from Q2 startup trends, like rising AI-driven innovations and the EU’s Clean Industrial Deal, with trends for Q3.

Discover the top 5 branding mistakes startup founders make and learn practical strategies to avoid them. Build a stronger brand with actionable tips on rebranding, competitor analysis, originality, visual identity, and effective design feedback.

Discover the key tech branding trends of 2025 from Q1 and Q2. Explore how companies like Google, OpenAI, Genially, and TravelPerk are evolving their brand identities to stay competitive.