Tamara Hofer

Learn which brand archetypes are best for tech startups and take a quiz to find the perfect one for your business.

Discover the key questions every founder should ask before hiring a startup branding agency. Learn about deliverables, timelines, costs, brand fit, and the best time to invest in tech branding for long-term growth.

Discover how the tech startup landscape evolved in Q3 2025. Explore global investment trends, AI’s continued dominance, fintech’s rebound, and Europe’s growing role in early-stage funding.

Add brand fit to your business plan and create sustainable growth and a competitive advantage.

Why do startups need a verbal identity and why is it important for the overall brand experience? In this guide, we put the puzzle together.

Learn how to quickly and strategically rebrand your startup. Cover the 5 essential steps for an effective brand launch.

Discover 5 advanced tips to design a high-performing startup website in 2025. From scalable layouts to human-centric communication, this guide is built for companies looking to grow online.

Learn how to solve the problem with "problem-solving" and why the "why" behind your startup can be decisive for success or failure.

Discover key insights from Q2 startup trends, like rising AI-driven innovations and the EU’s Clean Industrial Deal, with trends for Q3.