Startup brands that went on to raise, exit, and IPO

As a startup founder, you already know the statistics: building a company from the ground up is an uphill battle. Across the 120+ tech startups we’ve partnered with, there’s plenty to celebrate. As of today (July 9, 2026), most have raised funding, collectively surpassing $690M, while others have grown through bootstrapping or as spin-offs from larger companies.

Among our alumni, we’re proud to see a 95.83% survival rate and a 6.67% exit and acquisition rate.

Those outcomes belong first and foremost to the founders, their teams, and the products they have worked so hard to build. A brand identity alone doesn’t raise millions in funding, secure a major acquisition, or take a company public. That success comes from vision, resilience, timing, execution, and relentless ambition. At its best, brand helps make that potential easier to understand. It gives strong companies a clearer way to communicate their value, build trust with investors and customers, and show up with the confidence expected at the next stage of growth.

Here are a few recent alumni stories we’re proud to have been part of:

Fundraising

‍When a startup is raising capital, its brand needs to reflect not only where the company is today, but where it is heading. We’ve partnered with ambitious teams to help shape identities that make their vision sharper and easier to believe in.

- Causaly - Life Sciences / Biotech - $93M funded ($60M Series B): For Causaly’s Gen-AI platform, we built the brand around cause and effect, a concept central to biomedicine. DNA-inspired visuals and a refined color palette helped turn a complex data platform into a system rooted in precision and trust.

- SolveAI - B2B SaaS / Enterprise AI - $50M funded: SolveAI makes enterprise app-building possible through natural language. We translated that simplicity into a logo concept that visualizes complexity being untangled into a clear path.

- Featherless - Deeptech / AI Infrastructure - $25M funded: Featherless offers a lighter approach to AI infrastructure and open-source LLMs. We built the identity around origami: structured, elegant, and strong, using precise visual folds to express power without heaviness.

- Confido - Fintech - $20M funded: For Confido, we built an identity around a geometric circle to convey simplicity, accuracy, and trust for an AI platform handling sensitive financial workflows for CPG brands.

Acquisitions

‍Acquisitions come from strong businesses, teams, and products. Brand can support that journey by making value easier to see, understand, and trust.

- Gooten - E-commerce SaaS - acquired by Taylor: We refreshed Gooten’s core identity and created the brand architecture for their subbrand OrderMesh, helping the company communicate both operational efficiency and technical capability.

- Pi Labs - Deeptech / MLOps - acquired by Microsoft: For Pi Labs, we built an identity around π and infinite feedback loops, reflecting the adaptive cycles at the heart of their AI DevTools.

- Screenloop - HRtech - acquired by Equitas: We anchored Screenloop’s identity in equality, using geometric characters and a visual loop to make interview intelligence feel structured, human, and fair. The company was acquired earlier this year, keeping its brand name and logo.

- Vantager - Wealthtech - acquired by MSCI: For Vantager, we used the diamond as a symbol of clarity, strength, and multifaceted perspective, creating a premium identity for a complex AI Wealthtech and private equity market.

- Avantia Law - Legaltech - acquired by Carta: We partnered with Avantia Law on a rebrand and website overhaul in 2023 to make its legaltech offering clearer and easier to understand. The company got acquired earlier this year by Carta.

IPOs

‍For some startups, the journey continues all the way to the public markets.

- Easor - Fintech - traded on the Helsinki Stock Exchange: Originally a spin-off of Talenom, Easor needed a standalone identity for their accounting platform targeted at SMEs. We created a brand that balanced a bold, tech-forward look with a friendly, trustworthy tone.

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‍Building what comes next

‍Every funding round, acquisition, and public listing starts with exceptional founders and teams. Brand cannot create that success on its own, but it can help make a company’s ambition, credibility, and value easier for the world to understand.