The #1 marketplace for card collectors

The logotype is a visual manifestation of the "rip" concept. We designed the letters to mirror the shape of trading card packs, using an exclamation mark to signal that moment of discovery. Bold, uppercase letters with a slight upward tilt represent progress. For special drops like Pokémon or Halloween, custom symbols replace the “O,” keeping the brand playful and easy to recognize.

The palette fuels the brand with raw energy. We used high-contrast tones like Signal Blue, Supernova Red, and Nebula Purple, anchored by a primary Wormhole Mint. These colors tell a story of movement. Gradients introduce a sense of disruption, designed specifically to grab and hold attention across the B2C platform.

Letsgo uses Anybody in varying weights and widths. This strategic choice allows for loud headings and clear, bold statements. By mixing regular and bold weights, we made the brand stand out using just one typeface. We also developed “Hype”, a custom style that mimics a shout of excitement by blending regular and bold weights and by extending vocal letters to emphasize volume.

Our photography direction combines museum-grade presentation with a raw, urban edge. We used clean lighting to treat cards like rare artifacts, while industrial textures keep the vibe grounded in street culture. This creates a visual world that feels both curated and gritty; a true street gallery for collectibles.

The iconography features soft, 3D objects with rounded edges. This adds a tangible, collectible feel to digital signals and cultural elements. To lean into the “rip moment”, we created shards that look like breaking glass. These shapes are inspired by the protective slabs used for rare cards. Their motion represents the burst of energy during a reveal, while floating particles add depth. Nebula shapes represent the cosmic space where rarity and moments coexist, adding an atmospheric, underground vibe.