Tamara Hofer

Learn how to solve the problem with "problem-solving" and why the "why" behind your startup can be decisive for success or failure.

Discover key insights from Q2 startup trends, like rising AI-driven innovations and the EU’s Clean Industrial Deal, with trends for Q3.

Discover the top 5 branding mistakes startup founders make and learn practical strategies to avoid them. Build a stronger brand with actionable tips on rebranding, competitor analysis, originality, visual identity, and effective design feedback.

Discover the key tech branding trends of 2025 from Q1 and Q2. Explore how companies like Google, OpenAI, Genially, and TravelPerk are evolving their brand identities to stay competitive.

This guide will help align your team, kick off your brand identity project, and move forward with clarity, differentiation, and scalability.

Explore key startup branding tools like Midjourney and ChatGPT, master prompt engineering, and discover recommended AI tools and Google's latest.

Learn how RevvedUp's branding became one of their core strengths.

Is your SaaS startup ready for the highly competitive market? Learn what makes a winning SaaS startup brand and explore how to build yours.

Get the ball rolling: Decide whether a branding agency, in-house or a freelance solution is the right fit for your startup.