Powerful and engaging communication tells your story and connects your tech startup with your audience. By finding the right words and the most efficient strategy, we ensure your written material supports your brand. You leave with a messaging framework, a tone of voice, and a verbal system your team can apply on every channel.
We read what you already have: website, deck, product copy, and the words your team uses on sales calls. Set against how your category talks, it shows what to keep, what to sharpen, and where your language is working against you.
We define what you stand for and who you are speaking to, and turn it into a messaging framework: value proposition, message pillars, proof points, and the statements your team repeats until the market repeats them back.
We give the brand a voice: principles, vocabulary, and the do-and-do-not examples that make it usable by someone who was not in the workshop. Naming conventions and product language keep the system consistent as you grow.
We apply the system where it carries the most weight — homepage, product pages, pitch deck — and hand over a verbal identity guide, so your team can write in the brand voice without us in the room.
Aligning verbal and visual identity is at the heart of our brand messaging. To get your value proposition across clearly and help position your tech startup in the market, we elaborate a strategic messaging framework.
Verbal and visual identity go hand in hand. Although visuals catch users' attention in the blink of an eye, words are the secret ingredient that converts them into clients or causes them to bounce. This is why it is important to elaborate on a comprehensive, strategic approach to branding that covers visual as well as written elements. Also, slogans often form part of key brand visuals, making them an integral part of your brand messaging. During the whole branding process, we ensure that your goals and brand personality are reflected in each asset. Especially for tech startups, a sophisticated, well-aligned verbal and visual identity is essential to communicate their value.
Our multidisciplinary and international team uses English as a lingua franca, but we are native speakers of Spanish and German as well. Due to the location of our tech startup clients and their target audience— the majority is situated in the USA, Canada or in the UK—, we realize most projects in English. It is the number one tech language, understood and used by the vast majority of tech companies worldwide, as complex tech products and processes can be explained in an easily understandable way.
