Website copy tool: Improve your messaging

Type your copy straight into a wireframe, or open a worked example first. Eight blocks, from the hero headline to the closing CTA, scored as you type on the four signals that decide whether your message lands: specificity, clarity, outcome over feature, and differentiation. In about three minutes you get a score out of 100, a verdict on whether a competitor could paste your copy onto their own site unchanged, and a block-by-block read that flags every borrowed phrase and hands you a rewrite pattern for it. Nothing you type leaves your browser. Save the report and work from it.