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Tamara Hofer

Copywriter & Marketing Assistant

Tamara is our multi-lingual expert in copywriting and storytelling. She also helps with all digital marketing efforts.

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Web design
Feb 27, 2024

How to create a high-converting SaaS landing page

Your startup's homepage is not a landing page. Landing pages convert leads into active customers. This is how to do it right.
Startup News
Jan 4, 2024

Out with the old, in with the new: 2024 startup branding trends

Catch up on the 2024 branding trends to make your startup fit your sector and the needs of your target market.
Branding
Nov 23, 2023

5 essential KPIs to measure your tech company’s branding success

This article discusses the benefits of branding/rebranding for your business in the short and long term. We've compiled a list of KPIs that will help you determine if your branding efforts are paying off.
Web design
Oct 27, 2023

The role of AI for web development: Reshaping the digital horizon for the better? (3/3)

The last part of our trilogy: why there is no way that AI will replace the human eye for detail in web development.
Web design
Oct 20, 2023

The role of AI for web design: Reshaping the digital horizon for the better? (2/3)

The second part of our trilogy: all that glitters in web design is not (AI) gold.
Web design
Oct 13, 2023

The role of AI for websites: Reshaping the digital horizon for the better? (1/3)

The first part of our trilogy: why AI is a double-edged sword for website copywriting and wireframing.
Startup News
Sep 5, 2023

On camels and cash: Startup funding and the road ahead

News from the startup environment. Check out which sectors will be raising funds, how AI revolutionizes business flows, and why camels are the new unicorns.
Branding
Aug 10, 2023

How to rebrand your tech startup: From strategy to design

You know that successful rebranding is more than adjusting the typeface of your logo … right? This is how to master your rebranding from top to bottom.
Branding
Jul 31, 2023

How do you brand an AI startup? The look and feel of the latest technology

When creativity meets technology in an AI revolution: Join us as we analyze two US companies' branding strategies.