Health tech branding projects

The health tech market is expected to grow 21.9% on average each year until 2030. Due to the post-pandemic boom, the market is highly competitive and regulatory compliances need to be overcome. Apart from that, gaining trust of investors, partners, and users is one of the key issues health tech startups need to solve, as they are dealing with sensitive personal health data. Strategic branding is a powerful trust element, communicating sophistication and professionalism with a visual and verbal language that fits the market. Health tech startups need to leverage their brand identity to set them apart from competition and gain funding.

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Branding for the health tech industry is more than just a logo; the most basic elements of the visual identity include color palette, typography, and illustrational style, with clear guidelines on their usage. This visual identity ideally is applied to all brand touchpoints: from the website, social media, marketing and sales collateral to company and product videos that communicate the benefits of the tech solution in a way that every user can easily understand. You might also need a branded UI design system to ensure a smooth user experience for your health tech app and brand recognition on all touch points.

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When we talk about branding, we don't just mean creating a logo. Branding is an integral component of your company: your story, your personality, and the essence that expresses your vision. A lot of research and work goes into your brand, and all the components we create are fully custom-made and designed according to your needs. Typically, market prices will range between 20 to 80k according to Techcrunch. The costs of our branding for Health tech startups begins at 12k, depending on your branding goals and needs. We are happy to receive your inquiry and to provide you with a detailed quote.

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