Branding for tech startups

Powerful branding prepares your tech startup for the next growth phase, attracting investors and prospects. Our branding solutions for startups span all brand touchpoints by combining refined design aesthetics with strategic alignment. 

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Strategic branding & design

Brand Strategy

A solid brand strategy is the fundament of your tech startup, independent of the stage. Whether the goal is building a brand from scratch, rebranding, or brand enhancement, defining your overall strategy and branding goals smoothens the path to a successful brand.

  • Brand strategy workshop
  • Brand personality
  • Brand positioning
  • Brand messaging
  • Mission, vision and purpose
  • Naming

Brand Identity

By building a strong verbal and visual identity that reflects your values, we position your startup strategically in the market. No matter what tech sector you are in, our branded visual elements depict your product in an easily understandable way. 

  • Logo
  • Color palette
  • Typography
  • Imagery
  • Iconography
  • Illustrations
  • Animations
  • Tagline

Brand Activation

This is when your brand comes to life: Consistency on all digital touchpoints is vital for trust and visibility. Our branding services for startups communicate your tech startup efficiently and help your business to be seen and trusted.

  • Brand guidelines
  • Pitch decks
  • Social media toolkits
  • Company presentations
  • Explainer videos
  • Marketing and sales collateral

Looking for something else?

Startup Branding Process


Our relationship begins with a deep dive into your industry and a brand strategy workshop. Together, we will define your startup’s values, personality, and positioning while developing a thorough understanding of your business, target audience, competitive environment, and objectives.


By elaborating on how your tech startup can stand out in the market while maintaining a solid relationship with your audience, we determine the ideal way to meet your brand goals strategically. You will have access to relevant information and mood boards on a collaborative FigJam board.

Collaborative mood board on FigJam


You will receive two unique branding concepts with visual elements that reflect your value proposition and core values. Then it's your turn: With the guidance of our branding and design experts, you decide which concept to go for. Once you've made up your mind, we further elaborate on your favorite. 


All the relevant brand assets such as logo, colors, typeface, iconography, and imagery are fine-tuned to fit your needs. We won’t stop until the full branding pack is perfect. Feedback rounds enable you to communicate any changes you consider necessary to reach the branding goals of your startup. 

Apply & guide

To reach the next growth phase, we provide your startup with everything you need. Once you are completely happy with the outcome, we help you roll out your brand across all the relevant touchpoints, providing you with a brand guide to always remain consistent. 

Insight into Augmenta Brand Guide

6-8 weeks

from 10k EUR

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Frequently Asked Questions

Is branding a must for tech startups?

In today’s world, people are overwhelmed with choices. Powerful branding makes your business stand out from the crowd, attracts users and investors, establishes trust among them, and will allow you to focus on developing your product and maximizing the value of your venture. For detailed information on how strategic branding can help your startup, visit this article

What is strategic branding?

Strategic branding helps to show the world what you already know: that your business is offering a top-notch product. As a startup branding agency, we position your brand strategically in the market, keeping in mind competition and your core values. Our decisions are always based on industry research, our design and marketing expertise, and your branding goals. 

How much does branding for startups cost?

When we talk about branding, we don't just mean creating a logo. Strategic branding is an integral component of your company: your story, your personality, and the essence that expresses your vision. A lot of research and work goes into your brand, and all the components we as a startup branding agency create are fully custom-made and designed according to your needs.

Typically, market prices will range from 20 to 80k according to Techcrunch. The costs of our branding for startups begins at 10k, depending on your branding goals and needs. We are happy to receive your inquiry and to provide you with a detailed quote.

How long does startup branding take?

We are just as agile as your startup is. The startup branding process takes on average 6-8 weeks. Every project is different so if you have a deadline, please let us know so we can make any adjustments. 

"They showed very strong technical knowledge."

José Cabaço

Enlitia Marketing

"They took our business goals as serious constraints that they designed around."

Aaron Szymanski

Augmenta Head of Product

"Fantastic work from the whole The Branx team!"

Alastair Bulger

Sikoia CCO & Co-Founder

"The Branx’s team effectively guided us through a comprehensive design process."

Noah Reimers

Andluca Business Development & Operations Lead

"They went above and beyond for us during the brand refresh project."

Vlad Akimenko

Placeholder Head of Growth

"As a team, we were very pleased with the open, friendly manners and prompt responses."

Frank Kuhn

Swipergy CEO

"Customers consistently compliment our logo and branding materials. The Branx's team was efficient, creative, and communicative."

Spriha Tucker

Aviator Co-founder

"Their sense of urgency and quality of service is impressive."

Maya Liberman

Impro COO & Co-Founder

"They truly care about our business and our needs. We are impressed by their creative work."

Connie Tai

Instruqt CMO

"The project was a game-changer in terms of our confidence and stepping into a larger role in the industry."

Carly Romeo

LineSlip Marketing Director

"They asked every question that needed to be asked, and they dealt with every detail of our project."

Max Dordevic

NeuroX1 CEO

"I felt they wanted me to succeed, unlike those other agencies who only wanted to add me to their portfolio."

Sydney Zuckerman

Co-Pilot CEO & Founder

"Their speed of new ideas and quality of design was most impressive."

Anthony Peake

Intelligent AI CEO

"I believed great results would not be possible without the amazing combination of talent and personality of the team."

Niels Mueller-Wickop

JoinMyTrip CEO

"They really are artistic geniuses!"

Tarik Shaheen

Evolve01 Founder & CEO

"They have not missed a single deadline."

Dimitri Kassubeck

Moby Analytics CEO & Founder

"They did everything possible to make sure we were taken care of."

Anton Boner

Screenloop Co-Founder & Commercial Director